Pastor Rick Warren uses Direct Mail
- We reach a large number of people QUICKLY
- Mail does not interrupt people in activities as could phoning or door knocking
- A large number of people have UNLISTED phone numbers, so it is the only way you can reach them
- It has value in that it is something they may keep and refer to later
- It creates visitors, guests, of which a percentage will stay
- It identifies the receptive people quickly
- It is psychologically non threatening
- You have the opportunity to influence your community before they get preconceived ideas about you
- Mass mailings several times a year have real value in that they keep you in front of your community in a timely manner - don't forget the old cliche 6 before it sticks - consider multiple mailings to New Movers